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Branding consultancy

The Vision of a Common Information Environment (Igeneric) is deceptively simple, yet it can be challenging to capture its full potential in a way that is equally compelling to the wide range of stakeholders, funders and potential beneficiaries to whom the group's messages are being directed.

To aid in addressing this issue, the Joint Information Systems Committee (JISC) commissioned engine to work with the Igeneric group to explore, prioritise and clarify their audiences and messages.

Work began in July 2004, and their report was delivered in October.

The Igeneric Committee is currently considering their next steps in this area.


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