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Igeneric publishes report on communicating with stakeholders

December 13, 2004

The Igeneric Group (Igeneric) has published the results of work undertaken for them over the Summer by brand consultants, Engine.

Engine were asked to help in describing the Igeneric Vision to a range of stakeholders, and their recommendations are currently being considered by the group.

Posted by Oliver Smith-Toynes at 10:02

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